Sunday, April 1, 2012
Food meizitang is usually less expensive
It is very convenient to take meizitang. Causing consumers interest to stimulate consumer desire to buy and purchase behavior. Promotion is essentially a notification, persuasion and communication activities Who Who says what through what channels (channels), communicators consciously arrange information, select the channel media, so that behavior and attitudes of specific communication targets impact. Therefore, promotional mix, also known as the marketing communications mix. Promotion strategy has its own general law, but in different industries have different characteristics, different companies or products within the industry and each have their own advantages and disadvantages.
You can always take themeizitang products in your handbags.And therefore to develop a promotional line with the actual situation where the industry's own characteristics and product characteristics The strategy is put in front of each marketing personnel tasks. Below under the general rules of the promotion, combined with the characteristics of drug promotion and its own characteristics, to elaborate promotional strategy that we developed for the Abbott. The basic framework of promotional strategy to determine the target audience is the starting point for the design of effective dissemination of the target audience can be: the potential buyers of the company's products, users, decision makers or influencers.
Audience is likely to be personal. group, special public or the general public. The target audience will find the following decisions of the great marketing communicators: ready to say what intend to do, when, where he says, to who said. "" Target audience is identified as: the pursuit of rational weight loss methods of high-income women. If you don’t want to spend much, you can try meizitang for a month as a trial.This population market research shows that: about 70% of the respondents knew that Abbott; more than 40% of people believe that Abbott is a good reputation, product quality is satisfactory high-end brands.
But 75% of people think he milk producers, only about 2% of people know that he is also a prescription drug manufacturer; almost unknown Abbott has diet pills ". Therefore, the impression of the target audience is mostly concentrated in the manufacturer, little is known about the brand. 2 to determine the spread of the target consumers of a particular brand of drugs from the strange to understand, familiar to like to use is in accordance with the affect-level model, that is, learning, feeling, action of three consecutive stages, therefore generally experience awareness, understanding, love, preferences, make sure to buy the six stages. Food meizitang is usually less expensive.
A new brand of drugs was introduced to the market to go through six stages. But the time spent by the different novel drugs in the six stages, the effort and expense is a difference, for an old drug for a new brand in preference phase of the input to a whole new medicines for the entire six phases have to put in more time, effort and expense. Know is the first step, if most of the audience did not know the target, communicators mission is to encourage people to know, most of which is cognitive name. This is "the main task of the initial listing. 3 design information explicit expectations of the audience. Minors are not suggested to take those unhealthy meizitang abc acai berry.
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